Athleta Partners neWenyika Yechinyakare Yoga Mudzidzisi weazvino Ad Campaign

Zvemukati

• Ongororo ye

Mwaka wadarika, Athleta akatanga chirongwa chePower of She, nechinangwa chekupa simba kuvasikana nevakadzi kuti 'vazive kugona kwavo kusingagumi'. Panguva imwecheteyo, ivo vakafumura yavo nyowani yeAtleta Girl mutsara, vachibaya chizvarwa chinotevera chevasikana-vakapfeka vasikana kuti vatungamire hupenyu hunoshingaira. Ikozvino, danidziro inoenderera mberi yevakadzi yakadzoka neshambadziro nyowani, ino nguva vachisundira yavo yekusimudzira meseji meseji meseji kubva kune yakatarisana kumagumo ezera renji. Nyeredzi yekushambadzira kwavo kwazvino ndiTao Porchon-Lynch, ane makore makumi masere nemasere ekuberekwa weyoga, uye mudzidzisi wekare weyoga. Zvisinei nekuudzwa makumi mapfumbamwe emakore apfuura kuti 'yoga haisi yevasikana', Porchon-Lynch ari kurarama, kufema, ruoko-uchapupu hunoratidza kuti kusimba zvechokwadi hakuna zera-matatu hudyu inotsiva inorambwa.

Tarisa uone yakasarudzika vhidhiyo kuti unzwe nyaya inoshamisa yaPorchon-Lynch, uye verenga iyo bvunzurudzo pazasi kuti uwane zvakavanzika zvake zvehupenyu hwakareba (zano: waini ndiko kuda kwake) uye pfungwa dzake pane chivimbo chemuviri.

Pakutanga kuwana yoga: "Ndakarererwa kuIndia uye pandakanga ndava nemakore masere ndakawana boka revakomana pamahombekombe vachigadzira zvimiro zvisina kujairika nemiviri yavo. Ndakaedza kuita zvese zvavaiita uye ndaive ndakanaka. Gare gare, pandakaratidza tete vangu zvandaive ndichiita, akandiudza kuti wainge usiri mutambo, yaive yoga, uye iyo yoga haisi yevasikana. Izvo zvakabatidza chimwe chinhu mandiri uye ndakanga ndakatsunga kuziva zvakawanda. Sekuru vangu vanodiwa vakandidzidzisa iyo yoga uzivi mabasa edu ezuva nezuva. Yoga, mumhando dzayo dzose, yakava chido changu cheupenyu hwose. Kana uchikwanisa kuva mumwe neEternal Energy, saka hapana chausingagoni kuita. "

Pamipimo ichiri kuiswa pavasikana nhasi: "Zvinoshamisa! Pandakanga ndichiri mudiki uye ndichiudzwa kuti yoga yakanga isina kunaka, ndakapererwa asi ndakatora chimiro ndichidzidzisa avo vakandipoteredza kuti vasikana vanogona uye vanofanira kuita yoga. Iye zvino kune vakadzi vakawanda kwazvo vanotora chikamu uye vanodzidzisa yoga asi handizvo zvaigara zvakadaro.Ndinofunga nenzira dzose madzimai aitorwa kuti aite zvimwe zvinhu.Hazvifungike kuti nhasi vanhu vachiri kuudza vasikana vechidiki kuti vadiki kana kuti havagone sevakomana.Ndosaka zvakadaro zvine zvazvinoreva kwandiri kuti ndive chikamu cheAthleta's Power of She Campaign iyo iri pamusoro pekusakwanisa kusingagumi kwevakadzi nevasikana patinosangana. Zvakanaka kuona zita rekugovana iro meseji. "

Pamusoro pekushanduka kweyoga pamusoro pehupenyu hwake: "Yoga yakashanduka zvinoshamisa muhafu yezana remakore rapfuura asi dzidziso dzakareruka dzinoramba dzakafanana. Pandakatanga kuongorora yoga muna 1926, kwaiva nevanhu vashomanana kumadokero vakanga vambonzwa nezvazvo, tisingatauri kuti vashoma vakadzi vaibatanidzwa. Indra Devi paakavhura studio yake muHollywood muna 1948, yaive tsika yekumwe, isina kuongororwa.Akandikurudzira kuti nditange kudzidzisa.Ndakave nerwendo rwakanakisa kuburikidza neyoga uye zvave zvakakosha kuona maitiro achichinja uye achikura kuita chimwe chinhu. munhu wese anogona kutora chikamu. "

Kudya kwake uzivi: Ndanga ndiri munhu asingadyi nyama hupenyu hwangu hwese. Ndinoda michero yakaita semango negrapefruit, nemiriwo yakaita sespinachi nekare. Ini ndinodya hafu yemuzambiringa mazuvano mangwanani oga oga. Handidye zvakanyanya. Ndinotenda kuti kana ukadya chiedza, unenge uine simba rakawanda. "

Pakutsanangudza zvakare kutsarukana kwezvazvinoreva kuva makumi mapfumbamwe nemasere: "Ndinofunga zvakakosha kuva iwe. Handisati ndamboedza kuve mumiririri weiyo yoga kana munhu ane makore makumi mapfumbamwe nemasere anofanirwa kutaridzika nekuti handitendi kuti kune humwe huzivi kwairi. Kwandiri, ndizvo zvakatonyanya kukosha kufambisa shoko rekuti zvisinei nezera rako, unogona kuita chero chinoshuviwa nemoyo wako.Hapana chinhu chakadai sekuchembera zvakanyanya.Ndinotenda kuti kana ukararama hupenyu hwakavakirwa, zvinangwa zvako zvinova zvechokwadi.Yoga tsika yakasarudzika uye zvinogona kunge zvisiri zvemunhu wese, asi kuyedza zvinhu zvitsva ndizvo zvakaita hupenyu. "

Chakavanzika chesimba rake uye hupenyu hurefu: "Kunze kweyoga, ndinoda kushanda zvakanyanya sezvinobvira. Ndinoita bhora rekutamba pandisiri kudzidzisa iyo yoga. Zvinonakidza uye zvinomhanyisa. Ini ndinofarirawo waini uye ndichiri kutungamira tastings semubatanidzwa. uye mutevedzeri wapurezidhendi weAmerican Wine Society. Mhuri yangu yaive nemunda wemizambiringa muRhone Valley muFrance saka waini iri muropa rangu uye ndinofarira mamwe tii senge pepermermint uye ginger. pamwe nepfungwa dzangu, yesimba rangu uye mufaro. Zvaunoisa mupfungwa dzako zvinova nesimba, uye ini handiise zera nekuora mupfungwa dzangu. Ndinogara ndichitsvaga zvakanaka nezvangu zvinotevera. " (Uye, zvinoenderana nesainzi, yako zera rezvinhu rinokosha kupfuura makore ekuberekwa kwako.)

Mifungo yake payoga fashoni uye mumhanyi: "Ndinofunga fashoni inzira yakanaka yekuratidza mweya wako. Ndinonakidzwa nekupfeka zvivindi, mapatani, uye mavara pese pandinogona. Ndinoda kuti kune nzira dzakawanda dzekuzviratidza muhembe dzeyoga nhasi uye izvo zvigadzirwa zvakaita saAtleta zvinoita kuti iwe uwane zvipfeko zvinofamba newe panguva yekudzidzira kwako, asi iwe zvakare unorega iwe uchiratidza hunhu hwako zuva rese."

Pane kuvimba kwemuviri uye kuda chimiro chake: "Kubva pakuona kwemuviri, ini ndiri makumbo ese. Pandakanga ndiri modelling muma1940 nema1950, ndakahwina mukwikwi weLest Legs muEurope. Ndakaudzwa kuti ndinogona 'kufamba senge panther.' Zvisinei nekutsiva katatu muhudyu, muviri wangu unoramba uchinditsigira sezvandinoita yoga nekutamba. Ndinonzwa kusimba pandinenge ndichidzidzisa uye kutenderedzwa kutenderera pasi. Zvakakosha kuda muviri wako uye kushanda nawo. Simbisa simba rako. "

Ongororo ye