Lululemon Akapedza Makore Maviri Kugadzira Iyo Yakakwana Mitambo Bra

Zvemukati

• Ongororo ye

Nhabvu dzemitambo hadzisi nguva dzese dzavanenge vatsemurwa kuita. Chokwadi, vanouya mune akanaka chirimwa chepamusoro mahybridi atinoda kutarisa. Asi kana zvasvika kune chaizvoizvo kupfeka ivo vanoyamwa? Vanogona kuva zvese kubva pane zvisina kukodzera uye kusagadzikana kusvika pakurwadza chaiko. (Iwe unoziva iyo tambo-kuchera-mukati-rako-pfudzi, haugone-kumirira-kushandura mhando yemarwadzo?)

Siya icho kuna Lululemon kuti agadzirise dambudziko. Nhasi, kambani inopfeka zvemitambo yemhando yepamusoro yakaburitsa braa yavo nyowani yemitambo, iyo Enlite Bra, ine yakapfava, isina musono dhizaini uye yakavakirwa-mukati makapu anopfavisa kubhuroka kwemabobo ako. Yakagadzirwa nejira idzva reLululemon rinonzi Ultralu, iro risingangonzwika ruzha chete asiwo rakareruka, rinofema, uye rakapfava paganda rako. Uye ine tambo dzakakora-gobvu (verenga: hapachina chinorwadza chepafudzi chekuchera).

Makore maviri mukugadzira, iyo Enlite Bra inotsvaga kubatanidza yakakwira mashandiro uye nyaradzo. Lululemon akatanga nekuona kuti vakadzi vanoda bhurugwa ravo sei inzwa uku vachidikitira. Mhinduro kubva kuvakadzi chiuru + dzakaratidza kuti pfungwa yekuti mafambiro anokanganisa sei rutsigiro yaive yakakosha mukugadzira chigadzirwa hombe-nzwisiso yakatungamira timu kuti ifunde-chii chimwe-mazamu edu.

"Isu takatarisa mafambiro emuviri uye nechimiro chayo kuti tinzwisise kuti tingagadzira sei chigadzirwa chinotevedzera zvinodiwa nemuenzi panguva yekurovedza muviri kwakanyanya," mugadziri Laura Dixon akatsanangura.

Uye nepo avhareji yemitambo bhurugwa pamusika ichitarisa chete kumusoro-uye-pasi kufamba kwemazamu, kuburikidza nekuyedzwa (nevakadzi chaivo!) KuWhitespace-Lululemon yekutsvagisa kwepamusoro-soro uye dhizaini dhizaini muVancouver-mainjiniya akagadzira "yakazara kunzwisisa kwekufamba kwemazamu mumativi ese, kwete kungokwira nekudzika. " Zvakaguma nei? Bhurera rinotsigira uye rinosimudzira kufamba, richikubatsira kuti unzwe kugona kwako kwepakati-pabasa.

Kufarira kuona izvo zvese hype iri nezve? Iyo sizing yakati siyanei zvishoma pane zvakajairwa (nekuti, iwe unoziva, yakagadzirirwa kukwana senge hapana imwe bhurugwa kunze uko!). Asi Lululemon ine gidhi rinobatsira panzvimbo yavo yekutsvaga saizi yakakwana yemukadzi wega wega. BTW: Inouya mukati 20 hukuru hwaive hwakagadzirwa nemaoko pamitumbi yevakadzi chaiyo.

Iyo chete yekudzosera kumashure inoita kunge yemutengo webhuregi: $ 98. Asi c'mon madzimai, zvidimbu zvekudyara zvine nzvimbo yavo muwadhiropu yemitambo, handiti? (Tinoti hongu.)

Ongororo ye