Olay's Super Bowl Ad Inoratidzira Boka reVadass Vakadzi Vanoda Ku #MakeSpaceForVakadzi Mu STEM

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Kana zvasvika kune iyo Super Bowl uye yayo-inotarisirwa ads, vakadzi vanowanzove vateereri vanowanzo kanganwa. Olay ari kuyedza kushandura izvozvo nekutengesa kunosetsa, asi kunokurudzira kunoyeuchidza vanhu kwese kwese kuti vawanire vakadzi nzvimbo muminda inotongwa nevarume.

Ane nyeredzi Lilly Singh, mutambi Busy Philipps, akaenda pamudyandigere weNASA Nicole Stott, mutambi Taraji P. Henson, uye mutori wenhau Katie Couric, Olay's Super Bowl LIV ad inoratidza boka iri risingatyi revakadzi vari kuenda ku #MakeSpaceForWomen mukati, zvakanaka, nzvimbo ( zvimwe paOlay's hashtag uye inoperekedza iyo in a sec). Iyo yekutengesa inofemerwa neyekutanga yese -mukadzi spacewalk yakaitika gore rapfuura, sekureva kwekuburitswa kwenhau kwakagovaniswa naOlay.

"Kune nzvimbo yakakwana munzvimbo yemadzimai here?" Ndiani akanyora izvozvo? Chokwadi vanhu vachiri kubvunza mubvunzo iwoyo?" anodaro Couric mune ad yekuvhura chiitiko.

Zvinosuruvarisa, vamwe vanhu vari ndichiri kubvunza mubvunzo iwoyo. "Semukadzi muSTEM, ndinoziva zvazvakaita kuva mumwe wevashoma vakadzi mukamuri - kana pachiteshi chenguva," Stott akadaro nezveOlay's Super Bowl kushambadzira mune chirevo. "Zvakakosha kuti munhu wese azive kuti spaceship haina basa kana uri mukomana kana musikana."

Olay ari kutarisira kuti kushambadzira kwayo kunogona kubatsira kuvhara gaka revakadzi munzvimbo dzechivanhu dzinotongwa nevarume mubhodhi rose, kusanganisira muminda yeSTEM sekufamba kwechadenga, pamwe nekukanda maitiro eSuper Bowl ads. ICYDK, nepo ingangoita hafu (45 muzana) yevateveri veNFL vakadzi, ingangoita kota (27 muzana) yeapfuura Super Bowl ads yakatoita vakadzi nyeredzi, sekureva kwaOlay's press release.

"Tinoziva kuti maindasitiri mazhinji haasati asvika pakuenzana kwevanhukadzi, ndosaka tiri kushandisa shambadziro yedu yeSupp Bowl kuratidza vakadzi vasingatyi vanga vachiita trailblazers mumaindasitiri avo senzira yekukurudzira vanhu kwese kwese kuti vapinde uye vatsigire Operation # MakeSpaceForWomen, "Eric Rose, mubatsiri wechiratidzo cheOlay, akadaro mukutaura. "Olay anotenda kuti kana tikaita nzvimbo yevakadzi, tinoita nzvimbo yemunhu wese." (Yakabatana: Akabatikana Philipps Ane Zvimwe Zvakanaka Epic Zvinhu Zvekutaura Nezve Kuchinja Nyika)

Sechikamu cheOlay's #MakeSpaceForWomen initiative (ichiri kurarama uye ichagara kusvika Kukadzi 3), kune yega yega tweet inotaura nezve hashtag nema tag @OlaySkin, runako rudzi runopa $1 (inosvika zviuru mazana mashanu emadhora) kune iyo isiri purofiti, Vasikana VanoCode. . Sangano rinobatsira kupa vakadzi tekinoroji, zviwanikwa, uye hunyanzvi hunodiwa kuti vapfuure munzvimbo dze STEM senge komputa sainzi.

Pamberi pekuburitsa shambadziro yayo yeSupp Bowl, Olay akatopa madhora zviuru makumi maviri nezvishanu kuvasikana Vano Code mumazita evatambi vechadenga Christina Koch naJessica Meir, vakapinda muchikamu chechipiri chevakadzi-vega masvondo mashoma apfuura. (Related: Uyu Mudzimai Muzvinabhizimusi Ari Kudyara Mune Mamwe Mabhizinesi Anotungamirwa Nevakadzi)

"Girls Who Code inofara kubatana naOlay kune iyi Super Bowl yekutengesa uye kupemberera gore rapfuura nhoroondo yezvese-vakadzi spacewalk," Reshma Saujani, muvambi weVasikana Who Code, akadaro mukutaura. "Ichi chakasiyana, chevakadzi-chakakandirwa ndizvo chaizvo zvatinoda kuti vasikana vedu vafungidzire pavanofunga nezvemabasa mucomputer science."

Props kuOlay kwete chete kupa vakadzi simba kuti vazadzise zviroto zvavo, asi zvakare nekuyeuchidza vanhu kwese kwese kuti #MakeSpaceForWomen. Tarisa chiziviso chizere che brand pazasi:

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