Nei vaKardashian-Jenners vakashevedzwa pa Instagram Ads yavo

Zvemukati

• Ongororo ye

Mhuri yeKardashian-Jenner iri chaizvo mune hutano uye kugwinya, chinova chikamu chikuru chekuti nei tichivada. Uye kana iwe ukavatevera pa Instagram kana Snapchat (sezvinoitwa nevazhinji venhau venhau), pamwe wakacherekedza kuti vanonyorera nezve ese marudzi ezvigadzirwa nguva dzose, kubva pahutano nehutano zvine chekuita nezvefashoni uye zvigadzirwa zvemhando. Kusvikira munguva pfupi yapfuura, zvakadaro, mazhinji ezvinyorwa zvavo zvakabhadharwa zvaive zvichibhururuka pasi pe radar nenzira isiri-inotonhorera. Mune yakawanda yavo yakatsigirwa endorsement mbiru, pakanga pasina chinoratidza kuti ivo vagamuchira mubhadharo wevaya snap kana Instagram. Muchokwadi, iwe unogona kunge wakatofunga kuti ivo vairatidza iwo mafitness tii uye chiuno varairidzi vavaikwesha pamusoro pekunaka kwemoyo yavo. Ndosaka kushambadzira sangano revatariri Chokwadi Mukushambadzira chakavaisa pasvondo rapfuura, vachitsikisa runyorwa rwemamirimita rwezvose zvakatsigirwa zvakatumirwa, mavakatadza kutaura chero rudzi rwekuzivisa. Ivo vakaburitsawo zvisingaverengeki zvidzitiro zveaya asina kuburitswa zvinyorwa pawebhusaiti yavo, imwe yacho iri pazasi.

Saka ungaziva sei kana posvo yakatsigirwa kana kwete? Iyo Federal Trade Commission yakaisa nhungamiro kumashure muna 2015 yeyakabhadharwa social media kutsigira, ichiti kana munhu ane mukurumbira kana anofurira achibhadharwa kusimudzira chigadzirwa, zvinofanirwa kuburitswa pachena mukati mega rega rega. Kwete chete kuti kuzivisa kwacho kuve "kwakajeka uye kuri pachena" asi mushambadzi nemusimudziri vanofanirwa kushandisa "mutauro usingazivikanwe uye voita kuti kuzivisa kuonekwe. Vatengi vanofanirwa kuona kuzivisa zviri nyore. Ivo havafanirwe kunge vachitsvaga." Mune mamwe mazwi, kana iri ad kana inotsigirwa post, inofanirwa kudaro zvikuru zviri pachena zviri nyore kuziva. Sezvauri kuona mumufananidzo uri pamusoro, Khloe's post haataure nezve yakabhadharwa dhiri neLyfe Tea. Imwe yedzakareruka nzira dzekujekesa nezvekutsigirwa ndeyekuwedzera ma hashtag senge #ad uye #sponsored, zvinova izvo zvinopedzisira zvave kuitwa nevazhinji vane mukurumbira, vapesvedzera, uye mhando pamatanho avo emagariro. Mushure mekushevedzwa, ivo Kardashian-Jenners vakawedzera ma hashtag #sp uye #ad kune avo ese achangobhadharwa machira.

VaKardashian-Jenners havasi chinhu kana risiri bhizinesi savvy, saka vanofanirwa kunge vakaona kuti zvinoreva zviri pamutemo zvekutadza kuburitsa pachena rutsigiro rwavo zvingave zvakaipa pane kungotora masekondi maviri ekuwedzera mamwe ma hashtag kuzvinyorwa zvavo kubva zvino zvichienda mberi. Sezvineiwo, iyo FTC inoti zvakare kana iwe uchibhadharwa kutsigira chigadzirwa, chibvumirano chako chinofanira kuratidza chako chaicho, chiitiko chechokwadi neicho chigadzirwa. Iwe haugone kuongorora kana kutumira nezvechigadzirwa chausina kumboedza, uye haufanirwe kubvumirana neyakabhadharwa positi yechigadzirwa chaunofunga kuti chinoshanda. Sezvo veKardashian-Jenners vachiita kunge vari kuyedza kuteedzera iwo maratidziro, zvaizotevera kuti vamire kuseri kwemabrandini avanokurudzira. Nehurombo, nyanzvi dzinoti zvigadzirwa senge yakakodzera tii uye vadzidzisi vechiuno hazvinyatso kushanda.

Pazasi mutsara: kunyangwe hazvo zvakanaka kutora kurudziro kubva kune vanozivikanwa 'maitiro ekurovedza uye zvirongwa zvehutano (unogona kuverenga Zvatinoda Zvakawanda Nezve Iyo Kylie Jenner Kudya pano), iwe ungangoda kutarisa zvakanyatso tarisa pakutsvagurudza kumashure kwechero hutano kana zvigadzirwa zvemuviri chero munhu inokurudzira usati waedza ivo pachako, kunyanya kana vari kuwana mari hombe kuti vadaro.

Ongororo ye