Barbie Anoratidza Kutsigira Kwake kweLGBTQ + Kodzero uye Vanhu Vari Kuida
Zvemukati
Makore mashoma apfuura, Mattel, mugadziri waBarbie, anga achikwidza mutambo wake wekuita muviri mukuyedza kuita kuti chidhori chiwedzere kubatanidza. Asi ikozvino, Barbie ari kutora chimwe chakakosha chimiro chemagariro: kutsigira LGBTQ + kodzero.
Vhiki rapfuura chete, iyo account yepamutemo Instagram account yakagovana pikicha yaBarbie akagara nedhori-shamwari inomiririra chimiro blogger Aimee Song. Vaviri vakapfeka t-shirts dzinoti "love wins" mumavara-eruvara mavara.
Sekureva kwechinyorwa, hembe dzakafemerwa naRwiyo, uyo akaburitsa shati dzakafanana panguva yekuzvikudza Mwedzi, achipa hafu yemari kuTrevor Project, isingabatsiri inovavarira kudzivirira kuzviuraya pakati pevechidiki veLGBTQ +.
Pfungwa yaRwiyo yakabata pfungwa dzaMatel, uyo akasarudza kugadzira chidhori chaitaridzika saiye nekuti aive munhu chaiye Barbie angade kuturika neIRL.
Nepo kuve neBarbies kupfeka "rudo kunohwina" hembe dzingaite senge nhanho diki muhukuru hurongwa hwezvinhu, vanhu vanoverengeka vakafunga kuti zvaive zvakanakisa kuona iyo hombe brand ine yakareba-yakamira nhoroondo inotsigira LGBTQ + kodzero nenzira yakashinga kudaro.
"Mwanasikana wemusikana wangu naamai vekurera vanodada vese VAKAFUNGWA naBarbie-maita basa nekutiratidza nzira yekuhwina nerudo nekugamuchirwa," mumwe munhu akataura pamufananidzo.
"Ndakakura ndichitamba nezvidhori zveBarbie uye senhengo yenharaunda yeLGBT + moyo wangu uzere nedanho rinoshamisa rekuenzana munhau," akadaro mumwe. "Nhanho inotevera yaBarbie ndeyekuwedzera matoni aripo eganda nemhando dzebvudzi! Ngativei nechokwadi chekuti musikana nemukomana wese uye tinokwanisa kuwana chidhori cheBarbie chinovamiririra!"
Achitaura nezvazvo, Mattel nguva pfupi yadarika akatanga musangano wayo weSheroes unosanganisira zvidhori zvakaenzanisirwa vanhu chaivo vari "magamba echikadzi ... kutyora miganho nekuwedzera mikana yevakadzi kwese kwese." Zvimwe zvezvidhori zvichangoburwa zvinosanganisira Olympic fencer Ibtihaj Muhammad, modhi Ashley Graham uye nyanzvi yebhallina Misty Copeland. Saka zvinopera pasina kutaura kuti mucherechedzo urikuedza kusimudzira vasikana vadiki kuti vave ivo vechokwadi uye vanorota zvikuru.
Nepo mazhinji eaya "vakadzi chaivo" madhirahi ari emhando saka haugone kuzvitenga, icho chokwadi chekuti ivo kuvapo tariro ndeyekuti zvakasarudzika "iwe" maBarbies akagadzirirwa kuuya.