Columbia Sportswear Iri Kupa Zviri pamutemo Basa Rakanakisisa Rakamboitwa

Zvemukati

• Ongororo ye

Kana ini ndikafunga nezve rangu basa reroto, pane zvinhu zvishoma pane zvinofanirwa-kuve nerondedzero: Kugona kunyora, mukana wekuyedza ese marudzi akakodzera ezviitiko, uye mukana wekufamba. Saka pandakanzwa kuti Columbia Sportswear yanga ichitsvaga director mutsva weToughness-uye kuti ivo vari kuvhura maitiro ekunyorera munhu wose-kana iwe unogona kubheja yako toni tushy ndakafunga nezvekushandisa.

Asi sezvo ndisiri munhu wekukara, ndakafunga kuti ndichagovana madhita newe, futi. Hei, makwikwi mashoma haambokuvadzi chero munhu.

Heino schtick: Columbia iri kutsvaga vaviri "vekunze vanofarira vanokodzera ... chinzvimbo chebasa chakasarudzika chinosanganisira kutenderera pasirese kuenda kubeta test top giya uye kutonga pasocial media landscape." Mune mamwe mazwi, hauzongozobhururuka uchitenderedza pasirese pane dhiri ravo-tisingarevi kuita zvinhu zvakaita sekukwira chando uye rwizi rafting-asi iwe unotozobhadharwa nekuda kwayo (pamuhoro wenguva yakazara uine mabhenefiti). Kwete yakaipa gig.

Aka hakasi kekutanga kuhaya Director of Toughness. Gore rapfuura takasangana naLauren Steele naZach Doleac, avo vakakunda zviuru zvevavhoti kuti vawane chinzvimbo chemwedzi mitanhatu. Saka vakapfeka yazvino magiya ekuita kubva kuchiratidzo uye vakapinda mumamiriro ezvinhu akanyanyisa. Tarisa sizzle reel yavo yehumbowo.

Asi pane chinhu chimwe icho Columbia anoti vakadzidza kubva pane zvakaitika: Mwedzi mitanhatu haingori yakareba zvakakwana. Saka ikozvino ivo vari kuwedzera iro basa kusvika kumwedzi mipfumbamwe. Uye kuti uwane chinzvimbo, iwe unofanirwa kuzviita kuburikidza nezvavanodaidza kuti "Iyo Yakanyanya Kubvunzurudza (Kuti Usvike Kwairi") kuti uratidze chaizvo kuti wakagadzirira iyo. Kunyange isu tisina ruzivo rwakakwana rwekuti chii chaizvo chinosanganisirwa nekubvunzurudzwa uku, vakati "vanyoreri vachabviswa munzvimbo yavo yekunyaradza uye kutsunga kwavo, kutsungirira, kushingairira, uye hunyanzvi hwavo zviedzwe mune dzimwe dzenzvimbo dzakanyanya kunetsa. " Saka ini ndinokurudzira kusapfeka iyo penzura-siketi-uye-blazer combo.

Kana ndakutendisa kuti unyore, kunyoresa kubvunzurudzo yekutanga yeUS kwakavhurwa, asi uchafanirwa kunanga kuMount Hood Wilderness kunze kwePortland, OR. Zvikasadaro, vanyoreri vanogona kunyorera pawebhusaiti yekambani, kwavanozoratidzirawo dzimwe nhatu nzvimbo dzekubvunzurudza mumavhiki anotevera. Uye kana usiri kufarira, zvakanaka, ndiye mukwikwidzi mumwe wandinofanira kunetseka nezvake. Game on!

Ongororo ye