Thinx Yekutanga National Ad Campaign Inofungidzira Nyika Iyo Munhu Wese Anowana Nguva-Kusanganisira Varume

Zvemukati

• Ongororo ye

Thinx anga achidzorera vhiri rakajairika panguva kubva payakatangwa muna2013. Chekutanga, feminine hutsanana kambani yakatangisa nguva yemukati, yakagadzirirwa kusagwamba-kubuda kuti ugone kubuda ropa kunyangwe pazuva rako rakanyanya. Ipapo chiratidzo chakasika nguva yegumbeze rekuyedza mukuedza kusimudza taboo yakatenderedza bonde panguva iyoyo yemwedzi. Munguva pfupi yapfuura, Thinx akatangawo kutengesa FDA-yakadzoserwa tampon yekushandisa, mhinduro yeecko-inoshamwaridzika yetamponi yekushandisa epurasitiki matamponi.

Pamusoro pekupa dzimwe nzira dzematamponi nemapads, Thinx yanga iri pachinangwa chekumisa kupenya pamusoro pechokwadi icho vakadzi vanotarisana nacho kamwe chete pamwedzi, uye kutyora kusarura kwechinyakare kwakatenderedza nguva zvachose. Muchokwadi, kutanga kwegore rino, Thinx akatanga iyo People With Periods mushandirapamwe, wekutanga werudzi rwayo kuratidza murume ane transgender, uyo akajekesa iyo inowanzo-isingazivikanwe, asi yakakosha kudiwa kwekutevera kumwedzi pakati pevarume vevanhu.

Zvino, Thinx yakatanga chirongwa chayo chekutanga chekushambadzira kwenyika, ichinyenyeredzwa kunzi "MENstruation." Shambadziro ine simba inofungidzira nyika umo munhu wese ane nguva - varume kusanganisira - uye inokukumbira kuti ufunge nezve uyu mubvunzo: Kanazvese vanhu vakawana nguva, tingadai tichiri kusagadzikana kutaura nezvavo here? (Zvakafanana: Nei Munhu wese Achinyanya Kunyanya Kunetseka Nenguva Izvozvi?)

Mushandirapamwe wenyika wekushambadzira unosanganisira cisgender varume mune akasiyana, asi akasarudzika mamiriro akasangana nevakadzi panguva iyoyo yemwedzi. Zvinotanga nemukomana mudiki achiudza baba vake kuti akawana nguva yake kekutanga. Pakabva paonekwa mumwe murume akarara pamubhedha achiumburuka wanike pabepa paita ropa. Gare gare, mumwe murume anofamba nemukamuri rekukiya aine tambo yetampon yakarembera pasi pebhurugwa rake.

Kushambadzira kunoratidza akati wandei ezviitiko zvezuva nezuva, kuzvidzorera mukuyedza kukanganisa kuenda kumwedzi. (Yakabatana: Ini ndakashanda mu'Period Shorts 'uye Yakanga isiri iyo Njodzi Yakazara)

Siobhan Lonergan, mukuru brand brand weThinx, akagovana nei kambani iyi yakatora nzira iyi nemushandirapamwe wayo mutsva mubvunzurudzo ne Adweek. "Chimwe cheDNA yedu ndechekutanga nhaurirano uye kuvhura nyaya dzatisina kukwanisa kuvhura," akaudza bhuku racho. "Dai isu tese taive nenguva, taizonyatso sununguka nezvawo here? Uye saka isu taishandisa mamwe ma vignettes uye tichiaisa mumazuva ese mamiriro kunyatso kuratidza mamwe ematambudziko atinosangana nawo nenguva."

"Ndinovimba vateereri vedu vachatarisa zvakanyanya, vazvione neimwe nzira uye varambe vachivhura hurukuro iyoyo," akadaro Lonergan. (Yakabatana: Ndakaedza FLEX Discs uye kamwechete Handina Kufunga Kuwana Nguva Yangu)

Sezvineiwo, ad iri pamusoro haizoonekwe yakazara paTV. Sei? Nekuti kushambadzira kwetsika dzeTV hazvibvumidze kuona kweropa. "Chakanga chisiri chinhu chataigona kupokana nacho," Lonergan akaudza Adweek.

Zvinotonyanya kuodza moyo: Zviripachena kuti mamwe maTV network haaburitse kushambadzira kunze kwekunge Thinx avatumira vhezheni iyo isingaratidze murume achifamba nemukati mekukiya netambo yetambo yakarembera kubva muchipfeko chake chemukati, sekureva Ad Ad Age. "Isu hatina kutarisira kuti kushambadzira kwedu kuchaongororwa nekuda kwekuratidza tampon tambo," akadaro Maria Molland, CEO weTinxx mune chirevo, pachinyorwa ichi. "Asi tichipa ruzivo rwedu nekudzora kushambadza kwedu, zvakaoma kutaura kuti izvi zvaishamisa zvechokwadi kana."

Izvo mukati uye zvega zviri chaizvo nei zvakakosha kuti uone kushambadza kunoratidza izvo chaizvo zvenguva pasina sugarcoating chiitiko. "Iri izano rakakura," Lonergan akaudza Adweek. "Tinovimba tinogona kunyatsoita shanduko nekuisa iyi yekutengesa kunze uko."

Ongororo ye