Vakanga vari Thinx Underwear Ads Akasanganiswa Nekuti Vakashandisa Izwi 'Period'?

Zvemukati

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Iwe unogona kubata kushambadzira kwekuwedzera kwemazamu kana maitiro ekuhwina muviri wepamahombekombe pakufamba kwako mangwanani, asi veNew York havazove vachiona chero epakati penguvo. Thinx, kambani inotengesa zvipfeko zvemukati zvekuenda kumwedzi uye yakazvipira kutyora taboo yekuenda kumwedzi, nguva pfupi yadarika yakatanga mushandirapamwe wekushambadzira wekusimudzira ruzivo nezve zvese zvavanogadzira uye chikonzero chavo: kupedza nguva kushorwa. Izvo zvakashambadzirwa kushambadza zvinoratidza vakadzi padhuze nemifananidzo yehafu yeakasvinwa grapefruit (iyo inotaridzika kufanana kunoshamisa nemukadzi) kana zai rakatsemuka (kureva kune asina kuiswa mazai ekuenda kumwedzi kuburitswa) uye verenga: "Zvipfeko zvemukati zvevakadzi vane nguva." Ivo vanosanganisirawo tsananguro pfupi yekuti chii chaizvo nguva (iwe unoziva, kana wakanganwa). (Kuti uwane rumwe ruzivo nezve chii chiri kunyatso kuitika, tarisa Brain Yako On: Yako Yekuenda Kumwedzi.)

Zvinonzwika zvisina mhosva zvakakwana, handiti? Mushure mezvose, chero nguva, mukadzi akakupoteredza angangove ari kumwedzi-uye vanhu vashomanana vanotaura nezvekuenda kumwedzi pachena. Panzvimbo iyoyo, isu tinong'un'una muchivande mumahofisi ekugezera emahofisi kana kusiyira hurukuro pamusoro wenyaya kune yedu yegore ob-gyn kugadzwa.

Eya, Outfront Media-iyo kambani inotarisira yakawanda yeNew York City yeMetropolitan Transportation Agency's (MTA) kushambadzira-ichangobva kurasa chikumbiro chaThinx chekutambira kushambadza munzira dzepasi pevhu. Iko kufunga, maererano nekubvunzurudzwa kweOutfront Media naMic: mifananidzo inonyengerera uye yakawandisa yeganda iyo ads inoratidza. Zvinoenderana nemirairidzo yeMTA, kushambadza kunoratidza "zvebonde kana zvekubuda" kana kutsigira chero "bhizinesi rinofarira zvebonde" rakarambidzwa.

Zvakanaka, tinowana chinhu chakanyanyisa (rudzi rwe?), Asi isu tichiri kuyedza kuona kuti chaizvo Thinx, kambani iri kutarisira kuchinja kuenda kumwedzi, inowira mune ino chikamu. Aya mabasa emuviri, vanhu! Uye kure mijaho mifananidzo-senge, ahem, iwo ezviratidziro kuNew York Museum yeMubonde-plaster masvingo ezvinonzwa senge chitima chega chega.

Yedu hombe nyaya: Chikamu chemhosva chinogona kunge chiri chekuti aya ma ads anosimbisa izwi rekuti "nguva." Uye sekureva kwemukuru wezvekutengesa waThinx, vamwe vamiriri veMedia vekunze vaishushikana kuti vana vaizoona izwi vobvunza vabereki vavo zvazvaireva (denga ngarirambe!).

Kunze kweMidhiya yakasimbisa kuti haina kuramba kushambadza chaiko, asi kwete kungovaratidza mune yavo yazvino mamiriro. Izvo zvakati, idzi nguva dzemukati dzinogona kunge dzisingatombodi kuziviswa - ivo vakatotengesa kuburikidza nezvavaifunga kuti zvichagara gore nehafu.

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