ASOS Chinyararire Inoratidzira iyo Amputee Model Mune Yadzo Nyowani Activewear Campaign

Zvemukati

• Ongororo ye

Brands mhiri kwebhodhi vari kushanda pakumiririra chaivo, vakadzi vemazuva ese mumashambadziro avo, asi hausati waona amputee modelling activewear mazuva ese. Izvo zviri muchikamu nekuti isu hatiwanzofunga nezvevanhu vakaremara sevanoshuvira kana kugona kuita basa, asi mushandirapamwe weAUSOS mutsva wekupfeka uripano kukuudza neimwe nzira. (Yakabatana: Amputee Model Shaholly Ayers Ari Kuputsa Zvipingamupinyi Mufashoni)

Yakanzi "Zvimwe Zvikonzero Zvokufamba," mushandirapamwe unotarisira kuti vanhu vafambe vachishandisa eclectic boka revamhanyi kushandira zvimwe zvinokurudzira. "Kanganwa gore idzva, nyowani iwe. Parizvino, kufambisa muviri wako hakusi kwekuva akasimba, akasimba uye akaonda. Zviri zvekuchinja maonero ako, kuramba uchishanda uye uchinzwa zvakanaka, chero chikonzero chako," akadaro zita pawebhusaiti yavo kutsanangura mushandirapamwe.

Mumwe mukadzi airatidzwa kumberi nepakati mumushandirapamwe uyu mutsigiri ane muviri wakanaka uye akaremara mhamha Amai Cāx, avo vanovewo vanofarira yogi kwemakore masere apfuura. "Mushure mekudimburwa, ndakanetseka nekurwadziwa musana," akaudza ASOS. "Ndanga ndichitsvaga kurovedza muviri kwaive nyore pamabvi angu uye iyo yoga ndiyo yaive mhinduro kwayo." (Yakabatana: Ini ndiri Amputee uye Mudzidzisi-Asi Haana Kutsika Tsoka MuGym Kusvikira Ndanga Ndiine 36)

Muvhidhiyo yemushandirapamwe, Cāx anoonekwa achifamba nenzira dzakakomba dzeyega (pasina yake yekunyepedzera, tinogona kuwedzera) Uye akabata madondoro paanenge achigadzira imwe yeAdidas giya pane peji reASOS.

Kunyange zvichigara zvichishamisa kuona kumiririra kwakadaro, chikamu chakanakisa ndechekuti ASOS yakazviita pasina mabhero mazhinji uye muridzo kana kuzvirumbidza pamusoro pechisarudzo chavo chekusanganisira amputee modhi. Ndinovimba, ASOS inobata izvi seNBD ichatibatsira kusvika padanho senharaunda apo kuona mhando dze *zvese* kugona mumushandirapamwe wakadaro zvinozoonekwa sezvakajairwa zvachose. (ICYMI, vakamboita izvi pavakafunga chinyararire kurega kubatazve mapikicha avo ekushambira.)

Zvese mune zvese, makuru maapps kuASOS ekutora rakakura danho munzira chaiyo uye vachitamba chikamu chavo mune rakabatanidzwa uye rakasiyana ramangwana.

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