McDonald's Inopuruzira Ravhu Yayo Yakatarisana Nezasi reZuva reMarudzi reVakadzi

Zvemukati

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Mangwanani ano, McDonald's muLynwood, CA, yakatenderedza mahwekwe ayo egoridhe kumusoro, saka "M" yakashanduka kuita "W" mukupemberera Zuva reMadzimai reMarudzi. (Mattel zvakare achangoburitsa gumi nematanhatu emhando dzemaBarbies kupemberera zuva.)

Mutauriri weketani, Lauren Altmin, akaudza CNBC kuti danho iri rakaitirwa "[kupemberera] vakadzi kwese kwese."

"Tine nhoroondo refu yekutsigira vanhukadzi mumabasa, tichivapa mukana wekukura uye kubudirira," akadaro Altmin. "MuU.S., tinodada nekusiyana kwedu uye tinodada kugovera izvo nhasi, vatanhatu pavane gumi mamaneja emaresitorendi vakadzi."

Sarudza nzvimbo dzeMcDonald munyika yose dzichavawo nekurongedza kwakakosha kwechikafu, chakashongedzwa neakatemerwa arches. Vachaonekwawo pane vamwe ngowani dzevashandi uye t-shirts, uye logo ichachinjwa pane ese makambani enhau enhau.

"Kekutanga munhoroondo yedu yemhando, takapenengura mabiko edu eInternational Women's Day mukuremekedza zvakaitwa nevakadzi kwese kwese uye kunyanya mumaresitorendi edu," Wendy Lewis, mukuru wekusiyana kweMcDonald akadaro mukutaura. "Kubva kuvashandi veresitorendi nevatungamiriri kusvika kuC-suite yedu yehutungamiriri hwepamusoro, vakadzi vanoita mabasa akakosha pamatanho ese uye pamwe chete nevaridzi vedu vefranchise takazvipira kubudirira kwavo." (Inoenderana: McDonald's Kuzivisa Kuvandudzwa Kuzvipira kune Zvokudya)

Vanhu vakawanda vakanongedzera kuhunyengeri hwesangano rekupemberera Zuva reMadzimai reInternational Women’s Day asi richizivikanwa nekutambirisa vashandi varo mari shoma.

"Unogonawo kupa mihoro inogoneka, mabhenefiti ari nani, muhoro wakaenzana, nzira dzebasa dziri pamutemo dzeramangwana, zororo rekusununguka rinobhadharwa ... Kana kuti unogona kupenengura logo pasi iyo inoshandawo," mumwe mushandisi akanyora.

Mumwe mushandisi akaratidzira manzwiro akafanana achiti: "ZVIRI pachena uku kushambadza uye mungadai makashandisa mari yakashandiswa kuita izvi kupa vashandi venyu vechikadzi bhonasi kana kukwidziridzwa."

Vamwe vakacherekedza kuti McDonald's inofanirwa kufunga sei pamusoro pekukwidziridza iwo muhoro mudiki kusvika kumadhora gumi nemashanu uye vopa mamwe mikana yekusimudzira basa kuratidza zvechokwadi rutsigiro rwavo kuvakadzi.

Kubva ikozvino, McDonald's haina kuzivisa hurongwa hwekupa mupiro sechikamu chechirongwa ichi, izvo zvakare zvakakonzera kumwe kutsoropodza. Zvigadzirwa zvakaita saJohnnie Walker, kune rumwe rutivi, akaburitsa bhodhoro re "Jane Walker", achipa $1 pabhodhoro kune vanoyamura vakadzi. Brawny akatsiva Brawny Man nevakadzi uye akavimbisa kupa madhora zviuru zana kuvasikana, Inc., isingabatsiri yakatsaurirwa kudzidzisa hutungamiri hwevakadzi uye hunyanzvi hwemari.

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