Nike Inoshandura iyo Sports Bra uye Kuwedzera Saizi Yadzo

Zvemukati

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Zvakangojairika nhasi kuona mukadzi achibata boutique yoga kana kirasi yetsiva mune yemitambo bra chete. Asi muna 1999, mutambi wenhabvu Brandi Chastain akaita nhorowondo mushure mekunwisa chirango chakahwina muWomen's World Cup uye kubvarura hembe yake mukupemberera zvibodzwa kwakanetsa. Nechinguva chidiki, bra yemitambo yakava chiratidzo chitsva chesimba uye kuzvipira kushanda nesimba. (Related: Aya Makambani Ari Kutenga Kutenga Kwemitambo Bra Inoyamwa Zvishoma)

"Bra yandanga ndakapfeka yaive prototype yanga isati yabuda kumusika," Chastain akatiudza pakuparurwa kwechirongwa chitsva cheNike cheJust Do It. "Panguva yehafu panguva yemitambo, ini ndaizochinja ndopfeka imwe nyowani yakaoma kuti nditsigire zvirinani. Kare ikako, bhurezha yemitambo yakanga isiri chikamu cheyunifomu. Kare ikako, wakawana hembe, masokisi, uye zvikabudura. Nhasi? Ichi chidimbu chemudziyo chakakodzera uye chinodiwa kuvakadzi. "

Chastain ane poindi: Zvakawanda zvachinja kubva yekutanga braa yemitambo-inonzi iyo Jockbra-yakatanga kuma1970 apera. Nhasi, kutengesa bra yemitambo yakakura makumi maviri muzana gore-pamusoro-gore kusvika pamadhora mazana matatu nemakumi mashanu emadhora muUnited States muna 2016, maererano nedata kubva kuA.T. Kearney. Izvo hazvishamisi kuti nei mazita makuru akaita saNike ari kuvandudza kuzvipira kwavo muchikwata uye kuunza vakadzi kwose kwose zvose zvakasimudzirwa zvakakodzera uye nyaradzo. Mumuviri iwoyo, pamusoro pekutanga mushandirapamwe, chiitiko ichi chakashanda senzvimbo yekuunganidza makumi maviri nemasere evatambi vevakadzi vekunze kunze uko (funga: Simone Biles uye nhabvu yemagetsi nhabvu, Alex Morgan) sechiratidzo chekuzvipira kwayo kuenderera kutsigira vakadzi varwi vemitsara yose, kwese kwese.

Iyo mhando nguva pfupi yadarika yakazivisa yavo iri kuuya yeChirimo/Zhizha 2019 bra kuunganidzwa, iyo inosanganisira inoyevedza makumi mashanu nenomwe zvitaera pamatanho matatu ekutsigira saizi kusvika ku44G, uye kune zvimwe zvitsva uye gumi nemaviri akasiyana zvinhu.

Kutanga kumusoro: yekudzoserwa kune yavo FE / NOM Flyknit bra, iyo yakatanga kuratidzwa mu2017 uye ichapihwa kune vatambi paWomen's World Cup muzhizha rino. Yakagadzirwa neshinda yakapfava-nyoro yespandex-nylon, bhurugwa reFlyknit rakareruka nezvikamu makumi matatu kubva muzana pane mamwe mamodheru uye rakagadzirwa kuti rikwane padyo nemuviri kuitira kunyaradzwa, richibata vasikana panzvimbo pasina mamwe elastics kana underwire. Icho chigadzirwa cheanopfuura maawa mazana matanhatu ekuomesesa biometric kuyedzwa izvo zvakatora Flyknit zvinhu, zvaimboshandiswa mune shangu kumusoro, kumuviri. (Zvakaenderana: Chii Chaunofanira Kuziva Usati Watenga Bra yeSports, Zvinoenderana Nevanhu Vanovagadzira)

Zvakare mumusanganiswa: Iyo Motion Adapt 2.0, inoshandisa furo uye musanganiswa wepolymer unotambanuka neanopfeka zvinoenderana nekusimba kwekurovedza muviri kwake, uye Bold Bra, yakagadzirwa necompression fit uye yakarukwa zvigadziriso zvekuvharika-pasi kunzwa uye. max rutsigiro. Iyo yekupedzisira iri iyo bhurugwa inouya mune yakatambanuka hwakawanda saizi. Aya ese matatu mabhuresi chikamu chekambani kuyedza kugadzirisa vakadzi veese maumbirwo, saizi, kuwanda kwemitezo, uye zvaunofarira.

"Chinodiwa ndicho chinhu chose," anodaro Nicole Rendone, dhizaini director webhurosi dzevakadzi. "Rudzi rwemuviri wako, ukuru hwemuviri, uye hunhu zvinoita musiyano wakadaro-kunyaradza kwakakura. Uye izvo zvinorehwa nenyaradzo kune mumwe mukadzi zvakasiyana zvachose pane zvinorehwa nenyaradzo kune mumwe mukadzi."

Kutsvagurudza kunoratidza kuti mukadzi mumwe chete pavashanu anoti mazamu avo anovatadzisa kutora chikamu mune zvekuita muviri. Kuongororwa kwevakadzi makumi maviri nevairi vakaona kuti kusakwanisa kuwana bhurugwa remitambo rakakodzera uye kunyadziswa nekufamba kwemazamu ndizvo zvipingamupinyi zviviri zvakakura pakuputsa ziya.

"Vanhu vanouya kuNike kuzotsvaga mashandiro," anodaro Rendone. "Tinoda kumupa sarudzo yehuremu hwehuremu hunoomesa nekukasira uye ine rutsigiro rwepamusoro nerushoma. Nike iri kushanda kugadzira muzvinhu zvaunoda mubhuroka ine zero diction. Mabhureki aya ndeaya anoita sezvaunoda uye vanozvida ivo.

Kana chiri chii chinotevera? Rendone anowana giddy achitaura nezve akagadziridzwa kutaridzika uye saizi kusanganisa. "Tine fashoni yakawanda kupfuura yawakamboona," anodaro. "Uye kune ukuru. Tiri kushanda pamusoro pe44G. Vimba neni, pane zvirokwazvo a mhiri." (Tarisa zvimwe zvemhando yepamusoro-inosanganisira activewear brands.)

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