Nike Inoita Chirevo Chine Simba Nezve Kuenzana
Zvemukati
Nike iri kukudza Nhoroondo Yevatema Mwedzi ine chirevo chine simba chine izwi rimwe chete rakajeka: Kuenzana. Hofori yezvipfeko zvemitambo yakaburitsa mushandirapamwe wayo mutsva wekushambadzira panguva yemaGrammy Awards nezuro manheru. (Ona muunganidzwa weNike weNhoroondo yeNhoroondo pano.)
Nemifananidzo yaLeBron James, Serena Williams, Kevin Durant, Gabby Douglas, Megan Rapinoe nevamwe, kushambadzira kweNike kwema90-second kunoratidza kuti mitambo haina rusarura-zvisinei nezera rako, murume kana mukadzi, chitendero kana ruvara.
Nechekumashure, Alicia Keys anoimba Sam Cooke's "A Change is Gonna Come," mushure mekunge munyori wacho abvunza kuti: "Iyi ndiyo nhoroondo yenyika yakavimbiswa?"
"Pano, mukati memitsara iyi, padare iri rekrete, ichi chigamba cheturf. Pano, iwe unotsanangurwa nezviito zvako. Kwete chitarisiko chako kana zvitendero, "anoenderera mberi. "Kuenzana hakufanirwe kunge kune miganhu. Zvisungo zvatinowana pano zvinofanirwa kupfuura nemitsetse iyi. Mukana haufanire kusarura."
"Bhora rinofanirwa kubhiza zvakafanana kumunhu wese. Basa rinofanira kupenya ruvara. Kana tichigona kuenzana pano, tinogona kuenzana kwese kwese."
Nike parizvino iri kusimudzira ma "Equality" tees pawebhusaiti yavo. Uye maererano neAdweek, vari kuronga kupa $5 mamiriyoni ku "masangano akawanda anosimudzira kuenzana munharaunda dzeU.S., kusanganisira Mentor uye PeacePlayers." Kutengesera kwavo kunopa simba kunotarisirwa kuridza zvakare panguva yeNBA's All-Star Game gare gare svondo rino, asi parizvino, unogona kuiona pazasi.