Peloton Anoenderera mberi neAnti-Racism Initiative Kuburikidza ne'Pamwechete Zvinoreva Isu Tese' Campaign

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Achitarisa kamera kubva pachigaro chebhasikoro rake, murairidzi wePeloton Tunde Oyeneyin akapa aya mazwi anorwadza kuti avhure yake maminitsi makumi matatu. Taura Up kukwira musi waJune 30, 2020: "Tinozvidzivirira kubva pakuziva kurwadziwa kwevamwe nekuti kunorwadza uye kusagadzikana. Kuti timutswe, kuti timuke, tinofanira kunge takagadzirira kutsamira mairi."

Pamusoro peiyo kirasi inoshuvira mumuviri uye nemweya - yakaburitswa nguva pfupi yapfuura mushure meMay 2020 kuurawa kwaGeorge Floyd - Oyeneyin akateterera vatyairi kuti vatarisane nekusagadzikana kwavo uye kutyaira shanduko nekutsungirira kuburikidza nematambudziko. Yakanga iri panguva ino apo Peloton akatorawo chimiro chekuzvipira kuva sangano rinopikisa rusarura, kuburikidza nekutanga kwemakore mana, $ 100 mamiriyoni ePeloton Pledge. Naizvozvi, Peloton akaratidzira zvinangwa zvake zvekurwisa kusaruramisira uye kusaenzana, kusanganisira mikana yekudzidza yekurwisa rusaruro kuvashandi, kuisa mari muzvirongwa zvebudiriro yenhengo dzechikwata cheawa, uye kuisa mari mumasangano asingabatsiri kutsigira kurwisa kurwisa rusaruraganda. Zvino, rinopfuura rinopfuura gore gare gare, kambani iri kupetera pasi pakuedza kwayo nekusimudzira kuzvipira kwayo kuchikonzero.

Nechangobva kuburitswa chePeloton's "Together Means All Us Us" mushandirapamwe, mucherechedzo uri kuratidza pamatanho awakaisa nenzira yePeloton Pledge. Peloton's chitsva chitsidzo-yakatarwa saiti (shanyira iyo pledge.onepeloton.com) kwete chete ruzivo rweiyo anti-rusaruro kufambira mberi kusvika parizvino asi inopa kuruzhinji kugadziridzwa kwekuti Peloton iri kuramba ichipa sei kune chinangwa chekurwisa kupokana-rusarura mukati iyo kambani nenharaunda yepasirese. "Mushandirapamwe Wedu we'Pamwechete Unoreva Isu Tose' unotibvumira kuzvidavirira uye kukoka nhengo dzedu pamwe chete nesu parwendo," anotsanangura kudaro Dara Treseder, Peloton's SVP uye mukuru wekutengesa pasi rose.

Mukuwedzera kune akateedzana emakirasi, (Oyeneyin's Taura Up kuchovha kunofanirwa kuperekedza gumi Femera mukati kupindirana uye zvikamu zveyoga kubva kuPeloton yoga mudzidzisi Chelsea Jackson Roberts, Ph. D.), iyo kambani yava kupa vasina-kutumwa, nhengo dzechikwata chemaawa mwero weawa imwe chete we $ 19 paawa, $ 3 kupfuura mitengo yapfuura. Nepo iwo miripo iwoyo ungasareva zvakanyanya kune mutengi, inotaridza kuedza kwemhando yekuenzanisa muhoro. Pamusoro pezvo, Peloton yakagadzira zvakare kudyidzana kwehukama nemasangano pasirese kuti vagadzire zvirinani mikana yemafaro munzvimbo dzisina kuchengetedzwa. Masangano aya anosanganisira The Center for Antiracist Research kuBoston University, GirlTrek, Local Initiatives Support Corporation, The Steve Fund, International Psychosocial Organisation kuGermany, UK Sporting Equals, neCanada Taibu Community Health Center. Iyo kambani yakagadzirawo mikana yekukura kwemunhu, iyo yaisanganisira yeAntiracism Kudzidza Rwendo, zvikamu zvekuteerera, uye maworkshop eDEI. (Yakabatana: Timu USA Vanoshambira Vari Kutungamira Kushanda, Q & As, uye Zvimwe Kuti Ubatsire Hupenyu Hutema Nyaya.

"Kwave kuri rukudzo kuita basa mukati mePeloton Pledge," Oyeneyin anoudza Chimiro"Tichishanda pamwe chete nemumwe wangu wandaitamba naye, Chelsea, nevagadziri vedu kuvaka Kufema mukati, Taura Up zvakatevedzana zvakandinetsa uye zvaida kuti ndikure uye nekushanduka semutungamiri. Tese pamwe chete, takakwanisa kugadzira nzvimbo yekuti vanhu vedu vatema vanzwe kwete kungoonekwa nekunzwa chete asi kudiwa uye kutsigirwa. "

Roberts anotsanangura kuti kuronga kweiyo Femera mukati, Taura Up mutsara wakaitika pamazuva ake ekutanga kuPeloton muna Chivabvu 2020. "Ndakatangwa [zvichireva kuti Roberts akamuita dhipatimendi semurairidzi pachikuva] zuva rakatevera dambudziko raGeorge Floyd, mumwedzi yekutanga yedenda, uye ini handifi. kukwanisa kupatsanura chokwadi ichocho, "anodaro Chimiro. "Zvakapinda mazviri kwaive manzwiro ekuti, 'handityi sei." Pano taive, nemukana wekurima kubatana panguva yemhirizhonga kuburikidza nezviitiko zvedu panyama nepadhudhudhu. Ndine chokwadi chekuti sarudzo dzangu, maitiro angu, nenzira dzese dzandaifamba pamberi Femera mukati, Taura Up aindigadzirira kuti ndigovane mic yacho nehanzvadzi yangu-shamwari uye wandaishanda naye, Tunde. "Ndozvataida nharaunda yedu - zvataida."

"Zvangu, Femera mukati, Taura Up yakanga iri mudziyo kwatiri kugadzirisa, kuda kuziva, kuve mbishi, uye kushandisa tsitsi nekunzwisisa, "anodaro Roberts." Zvaive zvakakosha kuti isu tirangarire nharaunda uye hwaro hwekuti nei takasarudza kuve varairidzi pakutanga. Kwandiri, nei zvangu kwagara kuri kwekurima nharaunda kuburikidza nezvakaitika.

Munguva yekukwira, Oyeneyin akaita kuti ive poindi yekugovana makotesheni kubva kuvanhu vakasiyana siyana veVatema, kubva kuvatungamiriri vekodzero dzevanhu kune vamwe vashandi vePeloton. "Nhepfenyuro iyi yakokawo vabatsiri vedu nevatinobatsirana navo mune ramangwana kuti vazonzwa nyaya dzedu nezvatakasangana nazvo sevanhu vatema uye takapa mukana wekutarisa pasi rose kuburikidza nerimwe lenzi, kuda kuve iyo nzira-yeiyo ruzivo rwevaviri," anodaro. Oyeneyin akashandawo semurevereri padivi peTreseder, panguva yekambani yeSocial Impact Panel muna Chivabvu. Iwo mapaneru akataura pachena nezve kugwinya, hutano hwepfungwa, uye nharaunda inogona kutora chinzvimbo mukusimudzira antiracism. "Dare racho rakasimudzira kubatana kwenhengo uyezve, nzvimbo yeruzivo nezviwanikwa kune avo vanotsvaga rutsigiro mukati merwendo rwavo rwekupokana nerusaruro," anodaro Oyeneyin.

Mugore kubvira Femera mukati, Taura Up yakatanga, Roberts anoti akaona shanduko huru ichiitika - pachedu uye pamwe chete. "Kudzoka gore rakatevera ndainzwa zvese zvakasiyana uye kujairana," anodaro, achifunga nezve ake achangobva kufungisisa uye makirasi eyoga mune akateedzana akaitika mukupera kwaChikunguru. “Kudzoka kwacho chaive chiyeuchidzo chekuti takabva kure kubva pakutanga Fema, Taura, zvakadaro, kuchine basa rinofanira kuitwa. Zvakanzwa zvakasiyana mukuti ini naTunde takave nenguva yekumisikidza nekurera manzwi edu, uye nemabatiro atinozviita nenzira yakabatana isingaite rusununguko. Rwave (uye ruchiri) rwendo rwakanaka rwekukura nenhengo dzedu. Isu tiri kudzidzawo; zvisinei, zuva ratakati 'hongu' tikatora njodzi raive iro zuva randaiziva kuti kudzidzisa kwaisazombofanana. Kunyangwe paine misiyano mukudzidzisa kwedu uye iwe uchigamuchira chimwe chakasiyana kubva tese tiri vaviri, isu takabatana mukuzvipira kwedu kune vese vapenyu vachifara, vakagwinya, uye vakasununguka. Ichi chiitiko chakachinja zvachose maratidziro andinoita semudzidzisi. Chiitiko ichi chinondiyeuchidza kukosha kwazvo kwandiri kuti ndigare ndichifemera mukati uye ndozotaura. "

Oyeneyin, akabatana naPeloton muna 2019, anowedzera kuti akatanga kukwezvwa nemhando iyi nekuti "akaona nzira yayakakurudzira kuvimbika kwenhengo dzakazvipira kutenderera nyika." "Tarisiro yangu ipapo yaive yekuona mhando ichitaura kune vanhu vakawanda vari munharaunda yeBIPOC kuburikidza nekushambadzira, mimhanzi, kushambadza, uye kuwanikwa. Zvinoshamisa kuona basa rakaitwa mugore rapfuura. Kutaura kuti ndinodada kushandira kambani iyi kunenge kusiri kutaura zvakanaka, "anodaro.

Roberts anoti kushandira Peloton kwakamupa mukana wekudzokera kumidzi yake semudzidzisi uye Ph.D., uyo anotarisa pakudzidza kwetsika maererano nekusaruramisira uye kusunungurwa kwevanhu vose. "Ndakasarudza kutanga rwendo rwangu rwePeloton nekuda kwezvange zvichitoitwa nekambani iyi," anodaro. "Ndakakurudzirwa nekusiyana-siyana kune murayiridzi wevadzidzisi uye nhengo. Ndakafadzwa netsika inoisa mharaunda pakutanga."

"'Tose Tinoenda Kure' yanga iri chirevo chaPeloton kubvira zuva rekutanga, uye haisi meseji yatinotora zvishoma," anowedzera Treseder. "Patakafunga nzira yekugovana kufambira mberi kwekuzvipira kwedu kuva kambani inopokana nerusaruro, taida kuzvisimbisa mukutenda uku uye tinodzokorora kunharaunda yedu kuti tese hatikwanise kukunda kana vamwe vedu vari kudzoserwa kumashure."

Sezvo kambani inofambira mberi nemushandirapamwe wayo we "Together Means All of Us", Oyeneyin anoti ari kutarisa kune ramangwana uye kuona mikana yekuenderera mberi nekukura, kunzwisisa, uye tsitsi. "Ndinotenda kuti kuvapo kwedu sevanhu hakusi kwekudanana chete asi kuti kuve kwekushandira mumwe," anodaro. "Kana takwanisa kushandirana kuburikidza nerudo, tinokwanisa kuva nechinangwa. Ndinofunga kuti hupenyu hunorarama hupenyu hune chinangwa, nechinangwa, uye nechinangwa chikuru. Peloton Pledge inotipa kugona kuva nerubatsiro kunharaunda yedu, kunhengo dzedu, uye kune mumwe nemumwe.Shuviro yangu ndeyokuti kana nhoroondo ikabuda pachayo, zvicharatidza kuti kushanda kwatinoita mukati memakore mana echitsidzo ndechimwe chinokurudzira brand nevatungamiri. pasi pose.

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