Uropi Hwako Pane: Grocery Shopping

Zvemukati

• Ongororo ye

Iwe unofamba uchitsvaga yogati, asi unofamba uchienda nehafu yegumi nembiri yezvikafu zvishoma uye zvinhu zvekutengesa, tii yemabhodhoro, uye chikwama chiri $ 100 chakareruka. (Pamusoro peizvozvo, pamwe wakanganwa zvese nezveiyo yogati.)

Haasi mashiripiti. Masupermarket anhasi akagadzirwa kuti anyengerera uropi hwako kuti utenge usingafungire. Heano maitiro:

Paunotanga Kupinda

Maruva, michero, nemiriwo zvinenge nguva dzose zviri pedyo nemusuwo wechitoro. Sei? Zvigadzirwa izvi zvinopa uropi hwako fungidziro yekuti uri kupinda mune imwe nzvimbo yakasikwa uye nyowani-inofadza wasis kunze kwezuva rako rose rebasa, anotsanangura kudaro Melanie Greenberg, Ph.D., chiremba wepfungwa wekuNorthern California.

Gadzira zvakarongedzwa pamakate kana kudonhedzwa mumabhasikiti tumira uropi hwako meseji isinga nzwisisike: Iyi michero nemiriwo zvakaunzwa zvakatwasuka kubva kumunda, zvinopesana nekutumirwa kuburikidza nemidziyo yemabhizimusi, Greenberg anodaro.

Iwe zvakare unogona kuona (uye kunhuwidza!) Bhekari, anodaro Aner Tal, Ph.D., weCornell University Chikafu & Brand Lab. Varidzi vezvitoro vanoziva hwema hwezvinhu zvakabikwa zvitsva zvinokonzeresa nzara. Uye kana uine nzara, iwe unowanzo tora zvinonaka-zvinotaridzika zvekudya zvausina kuda kutenga, tsvakiridzo inoratidza.

Kana ukachinja pfungwa dzako wofunga kubuda muchitoro, otomatiki magonhi anokonzereswa nemasensor ekunze anongovhara nzira yako. Pamwe pamwe nezvimwe zvipingaidzo, izvi zvinokumanikidza kufamba nemuchikamu chikuru chechitoro paunenge uchibuda, Greenberg anotsanangura.

Mumazuvano

Vatsvagiri vanoziva iwe unowanzo tarisa epakati zvikamu zvemashefu uye magumo e grocery aisles zvakanyanya. Nechikonzero ichocho, zvitoro zvekutengesa zvinoisa zvinhu zvinokwezva kwazvo munzvimbo idzodzo, anodaro Tal. Kune rimwe divi, mabhizimusi emabhizimusi uye zvakasarudzika zvinhu zvinowanzoiswa munzvimbo dzepamusoro uye dzepasi pasherefu maziso ako anofuratira.

Nezvikonzero zvakafanana, izvo zvinhu zvaunoda zvakanyanya (mukaka, mazai, uye bota) zvinowanzo gara zvakaiswa kure kure nemusuwo wechitoro sezvinobvira, Tal anotsanangura. Izvi zvinokumanikidza kuti upfuure yakawanda zvimwe zvigadzirwa munzira. Uye kana ukanyanya kupasa zvinhu, ndipo paunowedzera mukana wekukanda zvinhu mungoro yako, zvidzidzo zvinoratidza. (Ngoro dzezvitoro pachadzo dzakura kupfuura nguva, izvo zvidzidzo zvinoratidza kuti zvinokurudzira kuti utenge zvimwe kuitira kuti uzadze.)

Kutengesa uye Specials

Paunoona kudzikiswa kwemutengo kana kutengesa chinhu (iwo mayero ma tag anosheedzera "Two for one!" kana "Chengetedza makumi matatu muzana!"), chikamu chehuropi hwako chinonzi mesial prefrontal cortex chinovhenekera kumusoro, chinowana chidzidzo kubva kuStanford University. Iko kutenda kwekuti iwe unogona kuchengetedza mari zvakare kunodzima chikamu chechikafu chako chakabatana nemarwadzo uye sarudzo dzisingatenge, chidzidzo chinoratidza. Kunyangwe kana iwe usiri kunyatsoda icho chinhu chiri kutengeswa, uropi hwako hunokusundidzira iwe kuti utenge icho, chidzidzo chinoratidza.

Supermarket inoshandisawo nzira inonzi "anchoring," yakatanga kuiswa nevatsvakurudzi veIsrael muma1970. Kusunga kunosanganisira kusunga pfungwa dzako kune yekutanga, mutengo wakakwira kuitira kuti chero mutengo uri kupihwa uratidzike senge chinotapira chibvumirano. Muenzaniso: Kana ukaona chinhu chiri kutengeswa chega ne $3.99, iwe une mukana washoma kuti uchitenge pane kana, pamusoro pemutengo uyu, unoonawo, "Kazhinji $5.49." Uropi hwako hunotenda kuti uri kuchengetedza mari kunyangwe iwe ungadai usina kutenga chinhu pasina mutengo wekuenzanisa.

Kuongorora Chigadzirwa Mavara

Hazvishamisi kuti vatengesi vezvekudya vanosimbisa hutano hwechigadzirwa chavo nezvirevo zvakaita se "0 Trans Fats!" kana "100 Percent Yese Zviyo!" Uye nepo zvirevo izvi zviri (kazhinji) zvechokwadi, hazvireve kuti chikafu chiri mukati hachina kuzara nezvimwe zvinosanganisa, Tal anodaro. Kune zvakare kutsvagurudza kunoratidza mavara ezvirimwa zvakasvibirira zvinoita kuti zvigadzirwa zviite senge zvine hutano kwauri, kunyangwe zvinhu zvacho zviri makuki kana ice cream.

Mamwe mavara anowedzerawo chigadzirwa chinhu chekutanga kuti chiite senge chakasarudzika, Tal anodaro. Muenzaniso: Mumwe mudziyo we yogati ungati, "Kwakakura Kunobva maProbiotic!" kunyange zvazvo yogati yose yakasikwa probiotic. Uye kupera kana "zvakanakisa ne" mazuva zvino anoonekwa pane zvese kubva pasita muto kuenda kuchimbuzi-ndiro yekuchenesa. Asi usanyengerwe kutenda kuti zvigadzirwa izvi zvinopera nekukurumidza, Greenberg inoyambira. "Vashambadzi vezvigadzirwa vanowedzera mazuva ekupera kuti vakukurudzire kutenga zvinhu zvitsva," anotsanangura kudaro. Muzviitiko zvakawanda, kunyange mukaka nemazai zvinogara mazuva akati wandei apfuura zuva rakanyorwa, anowedzera.

Paunenge Uchiongorora

Mushure mekushambadzira kwekushambadzira iwe uchangobva kusundira ngoro yako kuburikidza, nzira yekutarisa inogona kunge iri bvunzo hombe yesimba. Ongororo dzakawanda dzawana kuti kuzvidzora kwako kunodonha kana uchimanikidzwa kuita sarudzo dzakawanda. Nyanzvi dzevatengi dzakawana huropi hwako hwakasakara hunowanzo kukwezva nezviwitsi, magazini, uye zvimwe zvekufungidzira-zvinotenga pane rejista.

Ongororo ye