Iyi Tampax Ad Yakarambidzwa Nechikonzero Chinonyanya Kushungurudza

Zvemukati

• Ongororo ye

Vanhu vazhinji vakagona tampon kunyorera kuburikidza nemusanganiswa wekutaura nemhuri kana shamwari, kuyedza uye kukanganisa, uye kudzidza Kuchengetwa nekuchengetwa Kwako. Panyaya yezvokutengeserana, Tampax yakabatanidza mamwe mashoko anobatsira mumashambadziro ayo, asi (shocker!) Imwe ichangobva kuongororwa.

Mukushambadzira, iyo yakaburitswa muUK neIreland, hurukuro yekuratidzira inomubvunza, "Vangani venyu vanombonzwa tampon yenyu?" Muenzi wake anosimudza ruoko. "Haufanire!" muenzi anodaro. "Zvinogona kureva kuti tampon yako haina kukwana zvakakwana. Unofanira kuvaendesa kumusoro uko!"

Zvino, kuratidza iyo poindi, mamwe mawoko akayangarara anoratidza iyo chaiyo uye isiriyo nzira yekushandisa tampon. Kune rumwe rutivi, maoko anotevedzera kuisa tampon zvishoma ("kwete chete muromo") uye kune imwe, vanoratidza kuisa tampon nzira yose ("kusvika pakubata"). (Yakabatana: Tampax Inongoburitswa Mutsetse Wemakombe Emwedzi - Heino Chikonzero Icho Chiitiko Chikuru)

Zvinogona kunge zvisina kana kukuvadzwa kana iwe usingagumburwe nemapurasitiki machubhu uye ruoko "vulvas," asi vezvokutengeserana vakagamuchira kudzoka uye vakatobviswa pamhepo muIreland. The Advertising Standards Authority yeIreland (ASAI) yakaongorora zvekutengesa ndokuti zvakakonzera zvichemo zvina zvakasiyana: kuti zvaiwanzogumbura, zvichidzikisira vakadzi (kureva kuti vakadzi vanonyengerera havagone kungozvifunga nekuverenga bhokisi), ine hunhu hwepabonde. , uye/kana kuti hazvina kukodzera vana. Mushure mekuongorora, iyo ASAI yakatsigira chete kunyunyuta kwekutanga (kuti kushambadzira kwaiwanzogumbura), ichitaura kuti kushambadza kwakakonzera "kukanganisa kwakapararira" pakati pevaoni muIreland. Pahwaro ihwohwo chete, iyo ASAI yakatonga kuti kushambadzira kunofanirwa kudhonzwa. Iyo mhando yakateerera ikadhonza kushambadzira kubva kuIrish TV, sekureva kwa Iyo Ruva.

Iko kushanduka kwezviitiko hakushamisi zvakanyanya kupihwa mashambadziro ane chekuita nezvekunetsekana kwevakadzi nezvehutano zvagara zvichidzorwa paterevhizheni. Tora Thinx's "MENstruation" yezvokutengeserana, iyo yakaratidza nyika umo munhu wese anowana nguva uye pasina ruzvidzo rwakatenderedza zvigadzirwa zvekuenda kumwedzi. Kushambadzira hakuna kuratidzwa zvizere paTV, nekuti mifananidzo yeropa haibvumidzwe. Mamwe manetwork akaramba kumhanyisa ad kunze kwekunge Thinx abvisa pfuti yemurume aine tambo inooneka yetampon yakarembera pachipfeko chake chemukati. Mune mumwe muenzaniso, Frida Amai vekutengesa vanoratidza amai vatsva vachichinjanisa pad yavo uye vachishandisa peri bhodhoro rakarambwa kubva kumhepo panguva yeOscars nekuti yaionekwa seyakajeka. (Yakabatana: Nei Haufanire Kupfeka Matamponi Akanyanya-Anopinza neKwayedza Nguva Kuyerera)

Iyo yekutengeserana yeTampax, nepo ichibvumwa-ine moyo wakareruka, yakanga iri dzidziso iri pachena, izvo zvinoita kuti kurambwa kwayo kuwedzere kuodza mwoyo. Mukupindura kwaTampax kune zvichemo kuASAI, chiratidzo chenguva yekutarisira chakataura kuti kushambadzira kwaive "mukutsvaga kwakadzama nevatengi munyika dzinoverengeka dzeEurope kuti vaone kuti ndezvipi zvipingamupinyi zvekushandisa [matamponi], kunyanya mumapoka ezera pakati pe18 ne24 sezvo vakatanga kushandisa matamponi kakawanda." Iyo mhando yaive yaita online ongororo yevanopfuura zviuru zvishanu zvevakuru vekuEurope uye vakaona kuti 30-40 muzana yevakabvunzwa vanga vasiri kuisa matamponi avo nemazvo, uye 30-55 muzana vaisatambanudza iwo anoshanda zvizere. Tampax yakacherekedzawo kuti vakapindura kubva kuSpain, nyika yakatoita kushambadzira kwakafanana kweruzivo rwekutarisira nguva, vaisanyanya kuratidza kuti vari kushandisa matamponi zvisizvo kana kusangana nekusagadzikana.

Chero ani akamboisa tampon chikamu anoziva kuti chiziviso "Iwe unofanirwa kuvakwidza kumusoro uko!" izano rehungwaru. Zvakaipa kuti zvinofungidzirwawo kuti zvakakonzera "kukanganisa kwakapararira" muIreland.

Ongororo ye