CVS Inoti Ichamira Kutora Mifananidzo Yakashandiswa Kutengesa Runako Zvigadzirwa

Zvemukati

• Ongororo ye

Drugstore behemoth CVS iri kutora danho rakakura rekuwedzera huchokwadi hwemifananidzo inoshandiswa kushambadzira zvigadzirwa zvavo zvekunaka. Kutanga muna Kubvumbi, kambani iri kuzvipira kune yakasimba-Photoshop nhungamiro yechero ipi yavo yepakutanga runako mifananidzo muzvitoro uye pawebhusaiti, zvigadzirwa zvekushambadzira, maemail, uye nhoroondo dzezvemagariro. Asi izvo, mifananidzo yese ine CVS yezvigadzirwa zvavo zvechitoro ichange iine "beauty mark" watermark kuratidza chaizvo kuti ndeipi mifananidzo isina kubatika. (Yakabatana: CVS Haichazotengesa Zuva Zvigadzirwa Zasi Kupfuura SPF 15)

"Semukadzi, amai, uye mutungamiri webhizimusi rekutengesa iro vatengi vacho vari vakadzi, ndinoona kuti tine basa rekufunga nezvemeseji dzatinotumira kune vatengi vatinosvika zuva rega rega," akadaro Helena Foulkes, mutungamiri weCVS Pharmacy uye mutevedzeri wemutungamiri weCVS Health, mune chirevo. "Kubatana pakati pekuparadzirwa kwemifananidzo isinganzwisisiki yemuviri nemigumisiro yakaipa yehutano, kunyanya muvasikana nevakadzi vaduku, yakasimbiswa."

Uyezve, CVS haisi kungoita chirongwa ichi nekushambadzira kwayo. (CV CVS yakazivisawo kuti icharega kuzadza mamwe marongedzero eopioid painkillers.) Chiratidzo ichi chichave chiri kusvikawo kumakambani eruwadzano, ichivakurudzira kuti vagadzire zvimwe zvinhu zvisina kubatika kuti vaone kuti nzvimbo yerunako inova nzvimbo inomiririra huchokwadi uye kusiyana. Iwo mapikicha asingasangane neiyo mitsva yechokwadi-yerunako nhungamiro haizove ne "runako chiratidzo," ichijekesa kune vatengi kuti yakabatwazve neimwe nzira.

Iyo hurukuro pamusoro pemufananidzo wemuviri uye yakadzokororwa mapikicha iri kure ne "nyowani" nhau-uye CVS haisi yekutanga kuedza kuita mutsauko kumberi uko. Lingerie brand Aerie anga ari mutsigiri mukuru wekusabatika kushambadzira uye akatungamira #AerieReal, musangano wekushambadzira unoratidza vakadzi vakanaka chaizvo sezvavari. Models, celebs, uye vanoita zvehutano vanosanganisira Chrissy Teigen, Iskra Lawrence, Ashley Graham, Demi Lovato, naAnna Victoria (kungodoma vashoma) vanga vachishandisa vezvenhau kugovana mapikicha avo chaiwo, vachipa pfungwa pamusoro pechinhu chisingawanikwe kukwana pakati pevanhu. Vatsvagiri vakatotarisa mukati kana kuwedzera chirevo kumashambadziro akafotokodzwa kuchidzivirira kukanganisa kune chimiro chemuviri-chimwe chinhu chatisingazivikanwe kwachiri. Chimiro (fitness stock stock mafoto arikutadza isu tese, uye isu tachinja matauriro atinoita nezvevakadzi miviri). Ichi chose chikamu chezvikonzero zvakawanda zvatakatangisa kufamba kwe #RudoMyShape.

Asi zvinhu izvi zvinotora nguva. Kunyangwe iyo CVS isiri yekutanga kuzunza chikepe chinodzokorodza, chokwadi chekuti hombe mhando iri kukwira kusimudzira shanduko inodikanwa kumberi iri danho munzira chaiyo.

Ongororo ye